Thursday, 3 June 2021

[LAUIL602] Study Task 2 - Visual Identity

 Logo Testing: 





• Circular "icon" can be applied across social media as an avatar.
• Braille G for Gleamed or Braille K for Kimberley. Both give the appearance of a button? May just be best to use the panting as an icon?
• Used 6 different paintings and stuck with a template

Final Logo:
I really like this as a visual icon. It reflects the work I do in an immediate way. I am an abstract expressionist painter. It has easy contrasts and a neutral colour palette that suggests a sense of luxury. There is a sense of the canvas surface and more than just flat elements, yet it is fresh, clean and of high contrasts. There is a war waging and it is interesting to the audience. Mark making and visual language are at the helm. There is visual information but not too much where it will be lost if shrunk or made bigger. IT can be applied to and sit within a variety of contexts. 

Email Footer:

• Test version with circular logo and braille KB
• Rather clunky and not well balanced
• Quite dark


• A finalised version without Braille and includes Instagram handle
• A much lighter part of the same painting
• Tidier
• Cleaner
Fonts and understanding Licensing: Can fonts from DaFont.com be used free for commercial use? "Every font hosted by DaFont can be downloaded for free, and can be used for personal use, without charge." I will need to pay for AnniversDemo if using in any kind of branding. I will need to develop my own font (my own handwriting, or signature, for example). For my signature and the beginning of my practice it will be fine for now.

In the context of an Email:


• Very professional, minimalistic and clean
• Immediately showcases abstract expressionist painting through a thumbnail
• Range of fonts to give a nod to disability and blindness
• What could be better? I do worry about that font and legality of it but I think it works for now for personal use. It cannot be used on printed materials as it belongs to someone but for now it will do. There is a room for improvement here and it can be something I work on in my own time as my brand grows. I can use my own handwriting as a font perhaps.

Basic Invoice Template:

Remember to keep the word Invoice on there for legal reasons!


Uploading to Instagram:


• Consistent use of logo across my current visual identity assets, visual themes, and use of abstract elements.
• Logo sits well within the context of Instagram!
• I use instagram as my professional portfolio space documenting all of my work 
• What could be better? I need to upload more behind the scenes and in process shots of my paintings but in the context of the logo itself I think the circle works perfectly. 

Reflection:
• Keeping it simple and minimalistic is very powerful, reflecting the work I do in an easy to view way.
• Retaining that visual identity across all websites and assets gives me a brand and easily identifiable mark  
* I have a huge sense of pride at what I have created here!
• How far can I push this? At the moment I do not have a website and do not feel it is needed to my practice at this time but the painting could be part of my splash page to further tie into my visual identity. I could retain these brand colours of gold, black and white (gold won't be easily printed so perhaps brown in printed ephemera). These colours can reflect more in my portfolio and become part of my voice. rather than having a portfolio that is everywhere. These colours say "Kimberley Burrows" and "Gleamed Art"
• I need to be mindful of the text and font and that AnniversDemo is not mine to use on any printed materials. It is intended for personal use only while I am finding my feet at the beginning stages of my practice and planning the early steps. 
• Consider business cards, postcards, the website as next steps..

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