Mini lecture: consumerism
We have been contacting organisations and people about our work as a consumer product.
We are all part of that process of consuming goods.
As an illustrator but as a person who exists in this environment.
Consumer psychology
Worth noticing how you might notice and mark your work. Why people might buy your work. Study behaviour.
All things about goods services purchasing. Behavioural responses. What is that entity. Idea of suggesting who we are.
Consumer society. Consumption. Based within how transformation of resources. Part of that huge machine. Worth considering how we sit within that. Might be your own values - ethical and moral. It's a process. It's the end of line of economic process. Product bought and sold by group of people.
Ethical thoughts are it produces waste.
Identities. We can all say we have different identities. Social function. We want certain things. Code of behaviour.
Social comparison. Compare ourselves to objects. Lifestyles.
Social identity theory. Brand can become a symbol.
Things you don't identify with.
Kardashians who brand themselves. Ideal lives, image, identity, impact on the way we socialise. Instagram filters taken down branding ourselves.
Dove real women campaign. Keying into the audience more effectively sell your stuff. Reciprocal.
Branding can challenge how we think of ourselves. The ideal self. Ideal used self. Bought self. Two way thing. Given messages to aspire to. Discrepancy. Such as with instagram images. Lead to a seeking behaviour through consumption.
Make a list of 10 things that you buy into:
Consider why
- Too Faced
- Charlotte Tilbury
- Ghost
- Alpro
- Hetty Hoover / Numatic
- Pedigree
- Kong
- Ted Baker
- Tresemee
- Temple Coffee and donuts
Fetishised. Commodified. Becomes a message. Counter cultures.
Can be a signal or statement.
Levi commercials
One is using a sexy young male model selling confidence and sex appeal to straight white men and their ego of being cool, having female admirers.
Newer advert open to everyone. Everyone dancing. All age groups. All ethnicities. Genders. Reinforcing it. Do these brands buy into their values?
Suggested needs for human beings
Self actualisation
Morals goals
Self esteem needs
Belonging love sex friends
Safety needs shelter
Food water warmth
In advertising
Consumerism is a way of life.
Who we are and who we think we are who we want to be
Higher values are strongly linked to basic human needs
Lack of prejudice
Morality
The steps that are still underneath
Bit of background to the task of 10 brands and why we choose them, is there a cheaper one? The experience? That's the reason why. What is it saying about you. Put the list on your blog
Maybe pit Quorn on there
Do 2 or 3. Pick a high value one and a low value one.
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