• Who are you? How much do you charge?
• How are you going to communicate with you client? Through website, shop, email. Consider all of this.
• Have a clear passion for the work you make. You'll be stuck making he same portfolio for years to come otherwise!
• Marketing Mix - 4 key elements - Promotion, Product, Place Price - Should always be there in the background.
• Helps you understand the needs you product meets. Markets the message underpinning your product.
• Analysis allows you to understand your collaborators, competitors, future clients and audience. Advertise to that audience in consequence.
• Marketing is not a static process!
• Study Task 3 market research
- Primary Research: First-hand research. Gathering new data. Taking portfolio to clients. Focussed questionnaires.
- Secondary Research: Existing research. Already verified. Reports, internet, newspapers.
• What is data? Quantitative through academic writing, surveys, verified. Qualitative. Opinions.
• SWOT analysis: Strengths, Weaknesses, Opportunities, Theories.
• Look at yourself but also where your competition lies.
• Challenge a business or join it!
• USP - Unique Selling Point. Stand Out from the Crowd.
• Who is the target market? What do I offer differently to the world?
• Define your target market. Narrow down what you offer. Networking offline as well as online.
• Join the Dots - targets the creative industry specifically. They put projects up online to reach the correct market.
• The internet is a gift. Maintain contact and be constantly talking to people.
• People are looking for very individual, innovative and exciting portfolios.
• Networking online is good. Networking offline, in person, is extremely powerful.
• Get over the fear of e-mailing! (side-note: this is something I need to take heed of...)
• Agents want to see you in the industry for a few years before committing money to you.
• MailChimp can be used to develop online networks and communities. Blogging as an email form. (My own personal note - I worked in a charity office, Henshaws Society for Blind People, that used MailChimp, so have some experience of using it and it being used as a communication tool to a large number of people).
• If you can get referrals and recommendations from clients and collaborators that is an extremely powerful tool.
• Marketing is not a static process!
• Study Task 3 market research
- Primary Research: First-hand research. Gathering new data. Taking portfolio to clients. Focussed questionnaires.
- Secondary Research: Existing research. Already verified. Reports, internet, newspapers.
• What is data? Quantitative through academic writing, surveys, verified. Qualitative. Opinions.
• SWOT analysis: Strengths, Weaknesses, Opportunities, Theories.
• Look at yourself but also where your competition lies.
• Challenge a business or join it!
• USP - Unique Selling Point. Stand Out from the Crowd.
• Who is the target market? What do I offer differently to the world?
• Define your target market. Narrow down what you offer. Networking offline as well as online.
• Join the Dots - targets the creative industry specifically. They put projects up online to reach the correct market.
• The internet is a gift. Maintain contact and be constantly talking to people.
• People are looking for very individual, innovative and exciting portfolios.
• Networking online is good. Networking offline, in person, is extremely powerful.
• Get over the fear of e-mailing! (side-note: this is something I need to take heed of...)
• Agents want to see you in the industry for a few years before committing money to you.
• MailChimp can be used to develop online networks and communities. Blogging as an email form. (My own personal note - I worked in a charity office, Henshaws Society for Blind People, that used MailChimp, so have some experience of using it and it being used as a communication tool to a large number of people).
• If you can get referrals and recommendations from clients and collaborators that is an extremely powerful tool.
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