Personal SWOT Analysis
STRENGTHS
• Individuality by standing out from my peers as a severely sight impaired illustrator and creating work from an individual perspective.
• Great people skills built through voluntary work through sight loss charities, being a Student Rep, Student Ambassador and Student Governor in previous years.
• Clear communication built through voluntary work through sight loss charities, being a Student Rep, Student Ambassador and Student Governor in previous years.
• Very friendly and approachable as a mature student.
• Have excellent presentation skills over years of practice.
• Maximise my time and efforts with projects to ensure they reach their full potential.
• Great leadership skills as evidenced daily with owning a Guide Dog, being a previous Student Ambassador and Student Governor.
• Responsibility evidenced through owning and caring for a Guide Dog.
• Ability to problem solve effectively evidenced through the daily barriers I face.
• Perseverance and resilience as evidenced through still trying for a degree despite a lot of hardships and life difficulties.
• Excellent adaptability evidenced through life's hardships and being on an extremely sighted course with diminished vision.
• Individuality by standing out from my peers as a severely sight impaired illustrator and creating work from an individual perspective.
• Great people skills built through voluntary work through sight loss charities, being a Student Rep, Student Ambassador and Student Governor in previous years.
• Clear communication built through voluntary work through sight loss charities, being a Student Rep, Student Ambassador and Student Governor in previous years.
• Very friendly and approachable as a mature student.
• Have excellent presentation skills over years of practice.
• Maximise my time and efforts with projects to ensure they reach their full potential.
• Great leadership skills as evidenced daily with owning a Guide Dog, being a previous Student Ambassador and Student Governor.
• Responsibility evidenced through owning and caring for a Guide Dog.
• Ability to problem solve effectively evidenced through the daily barriers I face.
• Perseverance and resilience as evidenced through still trying for a degree despite a lot of hardships and life difficulties.
• Excellent adaptability evidenced through life's hardships and being on an extremely sighted course with diminished vision.
WEAKNESSES
• A lack of self-confidence through a series of very tough personal circumstances, health problems and, in turn, knocked mental health.
• Difficulties with time management through lack of self confidence, bad thoughts and bad mental health.
• Difficulties with collaboration; I don't like letting go of authorship and ownership.
• I struggle with motivating myself and have to set certain things in place to be productive so I don't fall into "old" ways.
• I struggle with prioritising tasks and often spend time on the things that aren't important.
• I struggle to manage stress until it consumes me.
• A lack of self-confidence through a series of very tough personal circumstances, health problems and, in turn, knocked mental health.
• Difficulties with time management through lack of self confidence, bad thoughts and bad mental health.
• Difficulties with collaboration; I don't like letting go of authorship and ownership.
• I struggle with motivating myself and have to set certain things in place to be productive so I don't fall into "old" ways.
• I struggle with prioritising tasks and often spend time on the things that aren't important.
• I struggle to manage stress until it consumes me.
OPPORTUNITIES
• A unique, disabled voice standing out from the crowd of sighted peers may lead to unexpected and exciting jobs and to be spotlighted and celebrated for overcoming physical obstacles
• Collaboration with other disabled illustrators
• An opportunity to create unique work for sight loss and disability organisations and charities such as Guide Dogs, RNIB, Henshaws who may choose to pick my portfolio above a sighted illustrator
• An opportunity to collaborate with mental health organisations because of my deep understanding and experiences
• A unique, disabled voice standing out from the crowd of sighted peers may lead to unexpected and exciting jobs and to be spotlighted and celebrated for overcoming physical obstacles
• Collaboration with other disabled illustrators
• An opportunity to create unique work for sight loss and disability organisations and charities such as Guide Dogs, RNIB, Henshaws who may choose to pick my portfolio above a sighted illustrator
• An opportunity to collaborate with mental health organisations because of my deep understanding and experiences
• Opportunities for workshops and discussions about being a blind artist
• Opportunities to connect with artists in both Leeds and Manchester as I now live in both
THREATS
• My peers
• Fellow illustration graduates across the UK
• Fellow illustration graduates in the world
• Fellow creatives in the UK
• Fellow creatives in the world
• My disability creating barriers to opportunities
• My peers
• Fellow illustration graduates across the UK
• Fellow illustration graduates in the world
• Fellow creatives in the UK
• Fellow creatives in the world
• My disability creating barriers to opportunities
• My mental health creating barriers to opportunities
• Not having enough money
• Not having a studio space
• Not having enough money
• Not having a studio space
• Not yet having an online presence with a website or illustration instagram
• Being perceived or stereotyped a certain way by people without even viewing my portfolio
• Being perceived or stereotyped a certain way by people without even viewing my portfolio
Colours May Vary SWOT Analysis
STRENGTHS
• Local independent business in Leeds
• Locally source their products
• The first shop in Leeds to focus on design publications
• Leeds is growing in popularity and focus because of Channel 4 moving providing media opportunities
• Event space for exhibitions, events and workshops available to hire
• Friendly and approachable staff presence both online and offline
STRENGTHS
• Local independent business in Leeds
• Locally source their products
• The first shop in Leeds to focus on design publications
• Leeds is growing in popularity and focus because of Channel 4 moving providing media opportunities
• Event space for exhibitions, events and workshops available to hire
• Friendly and approachable staff presence both online and offline
• Relationship building
• Connecting dots between clients and artists
• Strong organisation
• Making exhibitions happen
• A store dog definitely gets people in the door
WEAKNESSES
• Could be better at marketing
• People view the staff as shop assistants when thy are genuinely interested in illustration and building connects
• Students often come in but don't make themselves known or have much online visibility
• Only stock what they personally would buy which limits potential for sales
WEAKNESSES
• Could be better at marketing
• People view the staff as shop assistants when thy are genuinely interested in illustration and building connects
• Students often come in but don't make themselves known or have much online visibility
• Only stock what they personally would buy which limits potential for sales
• Perhaps lost some customers in people who don't like having a shop dog around
OPPORTUNITIES
• Locally source their products.
• Opportunities to use the event space and to exhibit available through the website
• Open to work with fellow independents in the city
• Leeds is growing in popularity and focus because of Channel 4 moving
• Self-publishing
OPPORTUNITIES
• Locally source their products.
• Opportunities to use the event space and to exhibit available through the website
• Open to work with fellow independents in the city
• Leeds is growing in popularity and focus because of Channel 4 moving
• Self-publishing
• Own branded products
• Opportunities to work with Leeds Arts Uni students
• To work with local business in Leeds - Jumbo, food and drink people, Design Industry Society, Modernist Society, Civic Society
• Able to join the dots between clients and artists and build networks
THREATS
• Galleries growing in Manchester and Sheffield
• Travelling Man
• Online sales surpass in-store sales
• Brexit has impacted customers confidence
THREATS
• Galleries growing in Manchester and Sheffield
• Travelling Man
• Online sales surpass in-store sales
• Brexit has impacted customers confidence
• Coronavirus may impact, will CMV close?
• The retail scene is struggling a bit
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