[LAUIL602] Observing My Instagram Analytics and Reflection

Insights into Shared Content (Stories and Posts):

Insights allow me to better understand how big my reach is and how many people are viewing my work within my audience and beyond. I can immediately see which posts did the best and start to unpick why. 

My top 3 posts, that had the most reach, were paid promotions so that makes sense. On the back of that, people want to learn who the artist is so my selfies have done relatively well. I have learned that people want to learn about people. Who is the artist? Why are they making work the way they do? What informs them and their ideas? 

Insights Overview:

With easy numbers against each other I am able to view my audience (1,143 followers with a +4.4% increase over the past month), the number of accounts I've reached and the interactions I've had this past month from 25th June to 25th July.

Audience Breakdown:

• Why is this any of this useful or relevant? I am active primarily on my Instagram account (@gleamedart) to share my work and create an audience. Analytics helps me to better understand my audience, who they are, where they exist, and their age. This will better aid me to make decisions about my content, when to post each time to reach maximum visibility based on the majority of my audience (6pm is the best time and when most of my engagement happens), who my products (when prints are available) are aimed at and where in the world they may end up. From my personal analytics I can see that women make up more of my audience than men do, with 41.4% being the age range between 25 and 34. They are most active at 6pm GMT and most of my audience is from the United Kingdom, Leeds specifically.

• What next? I will need to make a more bespoke instagram schedule of uploading work, at 6pm for maximum engagement. Some kind of shopping system, either through instagram, Etsy or a personal website, will allow me to sell my original work and prints after Graduation. Reels, live and IGTV will increase my visibility and can be something to consider, with sighted help, in the near future.