• Customer Persona. Customer profiling. Identifying your customer. Who are they?
Asking 3 questions:
- What are their needs?
- What do they look like? (Age, gender)
- What motivates them?
• Is your customer motivated by money? Some don't mind spending money by having a ore expensive item and buying into luxury.
• Does your business have a personality? A voice? This is just as important as the visuals.
• Business personality traits. Are you sincere, rugged?
• Be mindful of the things you say and what you wouldn't say in regards to your type of content.
• Apple: Excitement, innovative, sophisticated.
• Nike: Active, cool, trendy, youthful.
• Hallmark: Warm, respected, like a family member.
• Rate your own tries from 1 to 5.
• High Quality Creativity. If you post blurry or small images, the algorithm will pick that up and your content is shown to less people.
• Make your posts actionable. Provide links to newsletter. Ask for opinions to a question in the comment section. Drive some kind of action. Relate to action. Not every post has to. Draw on engagement. Business goals. What do you want people to do?
• If it's to generate more customers, post your newsletter, website, shop, products, sales, etc.
• Clean creative. Clean and consistent. Images that are recognisable. Compact text. "shop now!"
• Inspirational content.
• Tools such as Canva
• Consistency. Consistent choice of colour palette across videos and photos so the community can recognise your posts. Consistent tone. Business personality - write your content in the same way. Don't flit around funny, silly and serious if that's not your personality. In DMs too - embody it in all your content. Don't be robotic. Consistent tone.
• Recent, relatable and meaningful. Active, legitimate and caring. Understanding your customers and what they relate to. Make them trust your business.
• So many people purchase things based on video. 79% use social media on mobile. Make sure to optimise for mobile properly. First 3 seconds thumb-stopping visual. Look on social media yourself - screenshot what makes you feel excited in the first 3 seconds of a video. Why did that make me feel something? What made you stop your thumb from scrolling?
• Showcase your "why" immediately. What do you want them to do?
• We consume a couple of miles of social media content every single day.
• With video, communicate effectively. Sound isn't always on. Captions, subtitles. Overlay text and graphics.
• Using a white wall, well lit, Photoshop, Canva tools.
• How do you create your own DIY studio? Fabric. White paper. Light. Ring light. Personal brand - you people want to get to know you so include yourself. Light from a natural window. Props/items. Vase. Flowers. Diaries. Flay lays. Stationary. Reflector. Piece of metal to reflect light. Camera and tripod. Can be procured cheaply.
• Getting to know your smartphone is important. Facebook Creator Studio. Schedule your posts into the future.
• The Plan /Content Plan will help you create a schedule posts. Save time to help you reach your business goals.
• When you have created your content, your schedule, integrate into it into your weekly/monthly workload.
• Always acknowledge your community. Always communicate and engage. Reply to comments and make them feel important to you.
• Need to understand your customer before you start running ads.
• Go back over the content you have created, were there posts that did better than others. Why do you think this was?
• Mysocialmediaplanner. Awarenessplanner. Awareness days/dates.
• Leave posts that don't perform will. Don' delete them to "save face." Understand why didn't they do well. Engagement but not views or vice versa and work out why it didn't do well. It may get traction later on down the line. Imposter syndrome.
• Archive it if it doesn't fit in but you can't learn if you delete things!
• What time of day to post on instagram. Post regularly at different times of the day. Yo'u'll see from your own analytics from your personal audience how your content is performing on which day and at which time, depending on the country/time zone.
• Carousels are engaging. Taking action to find more information.
• Don't focus on the algorithm, focus on your customers and audience.
• You get 30 hashtags. Testing with hashtags is really important. Think about 10 big ones and 10 niche ones and 10 specific ones. Test with hashtags over time.
• Hashtag expert. Little hashtag bundles and sections. When you look at your insights you can see what performs better. Look at your competitors and what they are using!
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