• @corriefjones / @untappeddigital
• Corrie Jones of Untapped Digital offered to review students' instagram accounts for free to and to give pointers on how to improve to increase clients, relevance and professionalism. I followed both accounts and reached out via DM for the opportunity to have some tips.
• Corrie was glad I enjoyed the webinar and was more than happy to offer tips and advice on instagram as a professional tool. She began by complimenting my artwork as "amazing." She is interested to learn how I come up with my ideas and how I develop a canvas. Having some reels or IGTVs will fulfil that question for the audience as well as increase my visibility on the algorithm. This could be done by setting up time-lapses on IGTV of me working and/or explaining the thought process of how I create my pieces. A 'before and after reel' would be immediate and effective. A reel of gathering all the colours together or how I feel inspired to create a piece of art would be interesting content. Something that will give the audience a greater insight into my practice and process that will encourage other artists to follow and connect with me in this space.
• The more different formats I have on my page, the more that instagram will prioritise my content on the algorithm. If I'm posting reels, IGTVs and even going live, then I will achieve a lot more reach and more of an audience looking at my content.
• Corrie also recommended to not be afraid to show more of myself on the page, allowing the audience to know me as an artist and a person. The posts I do have already of myself where I talk about my life are really nice and having those more sporadically and sprinkled through the page will be beneficial. "People always like faces in their feed and that kind of content always performs really well."
• "Generally your content is really great. The art is really cool visually and I really like the detail that you give in the captions and you tell the story really well there. You are great with using the maximum amount of hashtags in each and every post, putting them in a separate comment, using a long caption to have "dwell time" on each painting, and using the location feature. Keep testing, keep experimenting, observe your analytics if you need to, and watch back over the webinar and consider any changes you'd like to make to your bio or hashtags. Best of luck with everything!"
Reflection and action plan:
The feedback on my instagram was invaluable and I already knew from yesterday's webinar that my lack of video/in-motion content would be mentioned! I have hangups about reels, lives and IGTVs as I don't like myself very much. I have body image issues and elements of my face that I don't like. As a first port-of-call starting point, I need to work on this. It stems from my traumatic experiences of witnessing my mum have a stroke in a public setting, a childhood filled with eye and ear surgeries, recent double retinal detachment in 2018 and all of the emergency surgeries during that period, my very low level of vision that I'm left with, ad currently not having Tami - my Guide Dog. My confidence is in pieces. I think with time, healthier eating and exercise as the weather warms up and the gyms reopen, and upon Tami's return, I will start to feel more whole.
In terms of visual content for filming, I am going to struggle with this. I find it difficult already doing a lot of tasks on the computer. I need to consider who I can ask for help with filming, basic video editing, and assisting in livestreams when social distancing is over and we are out of a pandemic.
I am much happier with static material for the time being and think it serves me well - such as posting my selfies with longer captions explaining what I do, selfies of me where I am happy with how the photo turned out, etc. As we come of the pandemic and I can get some assistance, I can begin to start motion elements in video.
No comments:
Post a Comment