Anna Kövecses
Anna is one of my favourite vector illustrators as I love the simplicity of the work she makes. Her colour palettes use muted backgrounds matched against brighter, more saturated values evoking a feeling of nostalgia and harking back to children's picture books from the 60's, '70s and '80s - which used expanses of flashy colour against muted creams and greys with a musty book smell to match! She uses very rotund shapes with very little use of angles, and no stroke outlines, to give a friendly approach and tone of voice with effortless simplicity of reduced forms.
Susie Hammer
Susie Hammer is very playful with her shapes and proportions, and the way she arranges the shapes gives a quirky disjointedness and altogether imperfectness that works in such a naive and charming way. I love her use of colour and pattern to add a sense of fun and sillyness to her characters. Her colour palettes tend to be quite pastel-based with a mid-saturation level; not too garish but not too watery at the same time. The unconventional proportions and forms placed at odd angles provide a quirky aesthetic - and again, this illustrator uses very rounded vectors with no strokes to give an appealing and softer approach.
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