• Applied illustration - illustration is an applied art.
• What does that mean? I have to look at the contexts of which the illustration exists and speculate new areas where pictures can exist.
• Illustration can be applied to something else; it can be commercial, implemented onto products or clothing items. It isn't art for art's sake - instead, serving a purpose. There is a brief behind the end result.
• It is a bridge between an idea and society / an audience / an individual.
• How does this apply to me? I will be working for / collaborating with people. However, Illustrators are not subservient
to an agent or graphic designer.
• The application defines the illustration. It solves a brief, provides context, sends a message, communicates and functions.
• Process of making pictures, applying them to something, giving that item a function. Illustration used as a tool. Making a point; storytelling, making and giving meaning. Use that tool to connect and communicate content.
• Applied illustration can exist on anything; a mug, storybook, magazines, newspapers, stickers, packaging, prints, posters, towels, stationary, coasters, zines, jewellery, pin badges, tote bags, socks, notebooks, wallpaper, cards, wrapping paper, pencil cases, t-shirts, water bottles, album covers, tattoos, lunch boxes, bedding, murals, social media, websites, advertising, computer games, and so on.
• If illustration can be defined by it's application that it can be applied anywhere.
• What is good application? What has just been slapped onto a product?
• Ethics taken into consideration. Do we create small-scale things or use plastic items that will become landfill?
• Who work I work for? Agents / agencies, communities, curators, promotors, publishers, websites, authors, musicians, graphic designers, film makers and producers, charities.
• Success of work validated by peers and feedback. Maintain network. Functioning not just in a bubble.
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